In today’s digital world, the key for your business to perform well online is to reach the top of the SERPs (Search Engine Result Pages), and for this to happen, your website must deserve to be at the top.
With Google’s frequent algorithm updates, the need for page speed, unique content, and SEO strategies has become a necessity. Fortunately, there are a lot of free SEO tools online for Indian marketers that can help you assess the website content, thereby helping you achieve your SEO (and business) goals. You don’t need to use all of the best SEO tools available under the sun to improve your ranking; just the right ones will get you covered.
20 Best SEO Tools List to Improve Search Rankings
SEO tools can give you some insights and updates, thus offering you a better understanding of your website’s general health and success. If you are looking forward to achieving better results for your website, then here are some of the best free SEO tools you should be using.
Some of the tools are completely free, while others have certain functionality limitations while using the free version. But both make sure you are satisfied with your analysis.

• Google Analytics (Web Analytics)
• Google Search Console (Organic Traffic Tracker)
• Google Data Studio (Data Visualization Tool)
• Google Trends (Trending Topics)
• MOZ (All-in-one SEO toolkit)
• SEMRush (All-in-one SEM toolkit)
• Ahrefs (All-in-one SEO toolkit)
• Yoast SEO (WordPress SEO Plugin)
• Hotjar (Heatmap Tool)
• UberSuggest Extension (an all-in-one toolkit)
• Small SEO tools
• Keyword Planner (Keyword Research tool)
• SEO Minion (On-Page SEO extension)
• Schema markup Generator (On-Page SEO tool)
• HTTPS Status Code (Technical SEO tool)
• Streaming Frog (Technical SEO tool)
• WooRank (Technical SEO tool)
• GTMetrix (Site Speed Analyzer)
• WhiteSpark (Local SEO Citations)
• Keywords Everywhere
• BuzzSumo

Google Analytics

Every individual interested in online marketing should ensure Google Analytics is integrated into their website. Google Analytics is one of the free SEO tools that provides data on traffic received on the website. The Google Analytics tool helps you identify the source of the traffic, whether it’s organic, referral, or even paid campaigns. It also has functionalities to break down the metrics further to identify the device, location, and behavior of the users driving traffic to your website. This helps you understand your audience better.
Google Analytics (for Google Sheets). The GA allows you to generate and schedule reports on Google Sheets to ease the tracking of data.
Click to download the Google Analytics sheets.

Google Search Console

No top free SEO tool list is complete without Google Search Console. Google Search Console, formerly known as Google Webmaster Tools, is a tool that focuses on optimization and search result performance. The tool also helps you with analysis of technical aspects such as coverage issues, internal and external links on the website, and the speed of the website. It is also one of the only places that provides reliable query data.
Search Analytics for Sheets helps you transfer data without any hassle. This tool allows you to pull data from Google Search Console into Google Sheets with ease.

Google Data Studio

Any SEO tool list is incomplete without Google Data Studio, a reporting tool that allows you to merge data from different sources like Google Analytics, Search Console, and Google Sheets. This tool helps you present and customize your data in the form of a dashboard, making it convenient for reporting. It can be built for free.

Google Trends

One of the best free SEO tools is Google Trends, which helps you understand what people search for and the search volume over a period of time. You can easily filter the results based on the region, time frame, category, and type of search, such as web search, image search, shopping search, or YouTube search. You can also do a comparative analysis between two terms, and then finding the insights is all up to you.

Moz

MOZ, one of the best SEO optimization tools, is the first choice of top webmasters. The Domain Authority score by MOZ is an industry standard to gauge the quality of a website. MOZ bases this score on various on-page and off-page factors. Moz provides SEO extensions for Chrome to get analysis jobs done quickly and with minimum clicks! With MozBar, you can get website link metrics for domains and pages through the Page and Domain Authority. Check out the top free SEO tools from MOZ for link building and analysis, keyword research, page performance, local listing audits, and more! Here are some of the features of the MOZ tool that you can use:

MozBar

MozBar is one of the SEO extensions for Chrome that adds a sticky toolbar that knows the right information to determine the credibility of a website. The MozBar is one of the free SEO tools that provides the domain authority and page authority of a website to draw an understanding of how credible the website is. You can also click on the Moz bar and generate reports instantly.
Try out the MozBar on your Chrome browser:

SEM Rush

SEMRush is an all-in-one toolkit for all your SEM needs. SEMRush is by far one of the best free SEO tools on the market, providing tools for most of your digital marketing needs. But please note that you can use the free version of SEMRush with limited functionalities. Based on the requirements, SEMRush has divided its website into toolkits such as the SEO toolkit, the advertising toolkit, the content marketing toolkit, the social media toolkit, and the competitive research toolkit. So, this makes SEMRush a vital tool for any SEO tool list.

Ahrefs

One of the best free SEO tools is Ahrefs, as it can 10x your organic reach strategically. This is another wonderful toolkit for all your SEO needs. You can perform a site audit to identify issues and optimize your website. Ahrefs is a truly remarkable tool that every SEO specialist must have in their toolkit.
Rediscover your website at Ahrefs

Yoast SEO

Yoast SEO is a WordPress plugin that helps you manage your on-page SEO tasks easily. It also measures the readability of the content on your webpage. It helps you easily edit the meta-information, such as the title and description, while editing your page on WordPress. It is one of the free SEO tools that provides you with the utmost value but will come with certain limitations in functionality. In that case, you’d have to upgrade to a paid plan.
Moreover, with Yoast SEO, you can also measure the optimization of the content on your page for target keywords and keyphrases. The snippet editor shows you how your webpage appears in the search results. Similarly, you can also control how the meta information of your page appears on social media platforms.

Hotjar

Ranking in SERPs and leading visitors to your website is not enough. Google also gives priority to the user experience, which is the culmination of many factors like the bounce rate, time on page, pages per session, and other on-page factors. Hotjar is a heatmap tool that helps you understand your visitor’s behavior after they land on your page. Hotjar helps you track activities like clicks, taps, scrolls, or potential parts of the page visitors looked at. And that’s why it’s one of the best free online SEO tools for bloggers.
Like a weather map, the color ranges from red, which shows high activity, to blue, which represents low activity. This heatmap tool could also help you run A/B tests on different versions of your website to track user responses to the changes. All you need to do is add an autonomous script to your website and follow the analytics to improve your website.

UberSuggest

Ubersuggest is an all-in-one SEO tool that helps you win in the SEO world. The key factor while doing SEO is to be aware of what you’re doing and what your competitors are doing and how you adjust your strategy accordingly. This is also one of the free SEO tools that provides you with data on keyword ideas, keyword volume, backlink requirements for the keyword, and competitor analysis. Better yet, it also has one of the most thoughtful SEO extensions that eases your marketing efforts by a lot.

UberSuggest Extension

Neil Patel has recently introduced the new uber-suggested Chrome extension, which makes it super handy to do SEO. UberSuggest is one of the SEO extensions for Chrome that allows users to get keyword information directly from Google search results. This is one of the SEO extensions for Chrome that shows all the required SEO metrics in the SERPs themselves. Plus, it provides the search volume trends of the keyword and backlinks acquired by the competitor websites that are ranking in the SERP. It also provides related keywords to target. Hence, this is one of the top on-page SEO tools that marketers are fond of.

SmallSEO tools

Despite its name, Small SEO Tools provides plenty of on-page SEO tools. SmallSEOtools is an amazing SEO Chrome extension that every content creator needs. Your content team would appreciate functions such as the plagiarism checker, paraphrasing tool, image-to-text converter, and other tools.
Similarly, for SEO, you have tools to check the keyword density in text, a keyword analyzer, and a keyword finder. You can run a backlink analysis for your domain and find places to improve the website’s crawlability. You can also do a competitor analysis for the keywords and backlinks. There are a host of tools for website tracking and management on this website

Keyword Planner

SEO is about targeting the right keywords. The keyword planner tool, which is Google’s very own, provides the average search volume for a specific keyword. It also provides keyword variations and related searches for that focus keyword. Keyword competition is also provided, which can get tricky sometimes while you’re performing keyword research for SEO since it’s only used for ads.

SEO Minion

SEO Minion is one of the SEO extensions that provides on-page analysis. This is one of the free SEO tools that provides the metrics necessary for on-page analysis, making it handy to have a quick check of your page based on the on-page checklist.

Schema Markup Generator

The Schema Generator is indeed one of the most popular on-page SEO tools that can help users optimize for their target keywords. This Schema Generator tool makes it really easy to create the code to implement schemas on your website. The tool has a list of schemas to choose from to generate the code for it to be added to your website.

Https Status Code

This tool is a status code tool that checks the status code of the URL. The tool can do wonders when you are searching for the status code of bulk URLs to identify certain issues with a specific URL status code. It also checks the response headers and redirect chains of a given URL.

Screaming Frog

Screaming Frog SEO Spider is one of the best SEO tools to make sure your on-page SEO is optimized. The Screaming Frog SEO Spider is one of the best technical SEO tools out there. It identifies the technical errors on your website to help fix and improve your site’s health. The spider can be crawled by entering the website, uploading a list of URLs, or entering a specific sitemap file.

WooRank

WooRank is an SEO monitoring and auditing tool that offers you an excellent on-page SEO tool It helps you identify critical issues that could have caused your domain to rank lower or be penalized by search engines. It has a clean and easy-to-use interface that highlights the issues and explains the need to rectify those issues. By analyzing the code and files on your website, WooRank identifies hidden errors and helps you visualize the improvement of your ranking in SERPs.

GTMetrix

GTMetrix is one of the free SEO tools that can help you test and monitor the performance of your page. With page speed gaining importance for ranking in SERPs, GTMetrix goes beyond Google’s page speed insights tool. GTMetrix offers PageSpeed and YSlow scores along with a detailed analysis for improvement. You can run the tests for different server locations and also simulate the response on different devices. All you need to do is enter your website and run the analysis.

WhiteSpark

Local citations are extremely important for businesses that operate in a specific geographic area or those who want to increase their keyword ranking for location-based keywords. This is one of the free SEO tools that finds where all your citations appear and also identifies where your competitor’s citations appear in order for you to fill those gaps. It also has a tool to analyze the NPS of the reviews that are left for your business online and in Google’s reviews. If expanding your geographic presence is important to you, check out WhiteSpark.

Keywords Everywhere

This is one of the free SEO tools that helps you with keyword research. Typically, it shows the monthly search volume of a keyword, competition data, and CPC on more than 10 websites! Moreover, Keywords Everywhere has multiple other integrated tools that bring you keywords that pages and websites rank for! This, like other tools on our list, allows limited accessibility on the free plan. According to your goals, you can upgrade the plan to a paying one if needed.

BuzzSumo

BuzzSumo is one of the free SEO tools that offers great value to some extent. It helps you identify the best content and social search opportunities. Moreover, it also helps you in your quest to find new and relevant keywords that fit your website and your business! Therefore, it is one of the most important tools in this SEO tool list that analyzes all that your brand needs.